The Fair Price
Born from a choice.
Value before price
An Italian handcrafted shoe can pass through many hands before reaching the person who chooses it. Each step adds costs that often don’t increase the value of the shoe, but do affect the final price.
That’s why we chose a different path: removing the steps that add no value and restoring the right balance between quality, craftsmanship and price.
The traditional modelA long supply chain
Every stage of the supply chain brings extra costs: handling, distribution, markups and commissions. Costs that inevitably end up in the final price of the shoe.
The TereDo choice A more direct path
We chose a simpler, more transparent model, putting the people who make the shoe in direct contact with the people who choose it.
Fewer steps mean more value in the shoe, more attention to the artisans’ work and a more balanced price.
No middlemen.
Accessible prices with no compromise on quality.
We're not after the lowest price.
We build the fair price.
VALUE BEFORE PRICE
